Archive - Feb 2010

Date

February 13th

BWTF's Toy Fair 2010 coverage begins

Today I had the great fortune of visiting The Times Center in New York City and attending Hasbro's Toy Fair 2010 event. I've begun to post photos from the event in the Toy Fair 2010 album. More photos will go up between tonight and tomorrow as well as a written report. Check out cool stuff like Power Core Combiners, upcoming Star Wars Transformers, new RPM's and more!

Added: The "Hunt for the Decepticons" begins in 2010! I've added images from this sub-line that continues the story of the "Revenge of the Fallen".

Update 2/17/10: I've added the official, high resolution images provided by Hasbro to several sections including the Power Core Combiners and "Hunt for the Decepticons". Enjoy!

February 12th

Wall Street Journal Article: "Hasbro: 2010 Growth In EPS, Revenue May Be Back-End Loaded "

The Wall Street Journal has reported that while Hasbro experienced blockbuster profits last year thanks to brands like Transformers and G.I. Joe, their relative lack of movie tie-ins at the beginning of 2010 may result in lighter profits towards the beginning of the year. According to the article: "Hasbro's financial results in the first half of 2009 benefited as the toy maker shipped products to retailers that were tied in with the movie hits "Transformers 3" and "G.I.

Hasbro announces Power Core Combiners and more in official press release

Hasbro, the toy company behind Transformers has posted a press release in advance of tomorrow's Toy Fair media event. The text from this release is pasted below:

Sponsor News: Bigbadtoystore 10% off sale, new items - Avatar, Macross, Transformers custom add ons and more!

Hi - Here is a quick update from http://www.bigbadtoystore.com about a bunch of new preorders and some more new arrivals as well as info on our latest sale.

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10% OFF SALE
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From now until Tuesday February 16th, we are offering 10% off everything except 'New' and 'Preorder / Backorder' items! Toys, Figures, Graphic Novels, and Vintage Department items are all included - just take a spin through your favorite menus and the sale pricing will be displayed on all eligible items!

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NEW PREORDERS
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February 10th

Revenge of the Fallen Scattorshot Reviewed

While the movie toy line has primarily drawn upon Generation One as its inspiration for characters, one of the latest Scout Class releases uses "Cybertron" as its base instead! Check out my review of "Revenge of the Fallen" Scattorshot.

February 9th

Revenge of the Fallen Deep Desert Brawl Reviewed

In the first Transformers film, it seemed that Brawl was destroyed by the combined firepower of the Autobots and the human military. The truth however is that the Decepticon survived and went on to comb the deserts for new victims. Take a look at my review of Deep Desert Brawl.

"War for Cybertron" Shockwave revealed!

As Toy Fair draws near, more news about Hasbro's plans for Transformers has been released. Previously it had been revealed that a preorder at Gamestop of this game will allow you to obtain a code that will unlock Shockwave! Kombo.com has a render of the character in their article about the game here.

NY Times: Hasbro Shares Rise Sharply on Higher-Than-Expected Earnings and a Positive Forecast

It's a rough economy out there right now so whenever there's good news it's always welcome. Hasbro actually reported an increase in profits, sending its shares up 12 percent. According to the article: "Transformers, helped by the “Transformers: Revenge of the Fallen” movie in June, took in $592 million in revenue in 2009, up 23 percent compared with 2007, when the original “Transformers” movie was released." You can read the entire article here.

Revenge of the Fallen Brawn Reviewed

In any generation of Transformers this guy is one rough and tough Autobot. Revenge of the Fallen brings us another incarnation of everyone's favorite tough guy: Brawn! Check out BWTF.com's review of Revenge of the Fallen Brawn.

February 7th

Transformers Universe 2.0 Hot Shot Reviewed

I remember when "Armada" was brand new and Hot Shot was a young, hot headed character much in the vein of G1's Hot Rod. To celebrate Armada, this character was given a new sculpt and released as part of the Universe line in 2008. You can read my review of this figure here.