Broadcastingcable.com has posted an article indicating the start date for Hasbro's new entertainment venture "The Hub". Set to start on October 10, 2010, the date is symbolic of the high goals for this site. According to the article "The Hub, intended to connote "the center of things," will mount at least two shows from Hasbro's production studio. The company will serve up the studio's series My Little Pony: Friendship Is Magic, based on the popular toy, and Transformers, already a successful toy-tomovie franchise.".