One of the mainstays at New York Comic-Con is Hallmark. While best known for greeting cards, the company has also become a creator of collectibles over the years in the form of both their ornaments and more recently their plush "itty bittys" line. At NYCC 2016 their booth displayed both an image (via a cardboard cutout) of the 2017 Christmas ornament: Soundwave! Like the three previous ornaments this will be modeled on the G1 action figure.