Archive

July 20th, 2009

Hasbro profit tops estimates thanks to Robots in Disguise & G.I. Joe

Bloomberg.com has reported a 4.8% increase in Hasbro's net income, translating into $39.9 million. Toys based on both "Revenge of the Fallen" and "G.I. Joe" are setting high expectations. According to the article "Chief Executive Officer Brian Goldner said he expects the company’s revenue and earnings per share to climb this year.". You can read the entire article on Bloomberg.com.

July 19th

Revenge of the Fallen Stratosphere Reviewed

In Generation One, the Autobots often relied on their gigantic comrade Omega Supreme to transport them to different places in a hurry. In the movie universe, the Autobots have the gigantic Autobot cargo plane Stratosphere. Read my review of this Autobot in the Revenge of the Fallen toy reviews section.

Hasbro Comic-Con 2009 Press Release and exclusive images

It's that time of year again! This week brings the most spantacular media convention aimed towards geeks and fans of all genres of science fiction and fantasy: Comic-Con! Hasbro's press release is below, and you can see images of the hot exclusive items available at this year's convention by following the links below:

July 18th

Comic Book review section restored

I've restored the comic books section as it was when I took my long hiatus from working on BWTF a year ago. It's out of date now, so in time I hope to begin adding new reviews to it and catch up! The Generation 2 comic book reviews also still need to be restored, and I'll be getting to that as soon as I can. Thank you all for your patience.

July 17th

Voyager Class "The Fallen" figure reviewed

From Cybertron's distant past a threat has risen again to threaten the fate of mankind. Once a member of the Dynasty of Primes, The Fallen's time for revenge has come and now you can control the action with this Voyager Class figure. Read my review of this evil Transformer here.

The Air Force helps make "Revenge of the Fallen" a reality

The Ethiopian Review has posted an article discussing the use of Air Force technology in the "Transformers" live action films. In an interview with Bryon McGarry, a USAF Captain who also serves as the deputy director for Air Force Entertainment Liaison Office in LA the Times describes some of the various hardware used in the film including the F-22 Raptors that are used for the alternate form of Starscream.

Transformers 2 breaks records in China

According to the Associated Press, "Revenge of the Fallen" has broken box office records in China. The sequel to 2007's "Transformers" earned 400 million Chinese yuan (approximately $59 million US). While successful, the film did not go unscathed from editing. According to the article "In the film's opening sequence, the Autobots and Decepticons battle in an industrial part of Shanghai, but when a U.S. military commander refers to the city, the word "Shanghai" is muffled.".

July 14th

Revenge of the Fallen Robot Replicas Ironhide Reviewed

Tough talking, armed to the teeth with a bit of attitude - that's Ironhide for you and he's back in "Revenge of the Fallen". In what his most true-to-movie-model release to date, Ironhide is rendered in fantastic detail as a Robot Replica. Check out his review here.

"Revenge of the Fallen" now among the 20 highest grossing films in the US of all time

The Providence Business News has posted an article noting that "Revenge of the Fallen" has now earned $339.22 million dollars in domestic ticket sales within the US so far, placing it at number 16 on the top twenty highest grossing films in the US. This pushes it ahead of other hits such as "Finding Nemo" and "Spider-Man 3". The sequel to 2007's hit has already almost caught up with its predecessor.

July 13th

Movies and merchandising - a perfect match for "Transformers"

The LA Times has posted an article discussing the power of entertainment properties and merchandise combined. Among the toy lines they discuss are Transformers products. Retailers and "Transformers" maker Hasbro are anticipating success based on the sales of figures from the first "Transformers" movie. According to the article "The original "Transformers" film, in 2007, did much to generate fresh excitement for the toy line, which the year earlier had reported $100 million in sales.