July 14th, 2009

"Revenge of the Fallen" now among the 20 highest grossing films in the US of all time

The Providence Business News has posted an article noting that "Revenge of the Fallen" has now earned $339.22 million dollars in domestic ticket sales within the US so far, placing it at number 16 on the top twenty highest grossing films in the US. This pushes it ahead of other hits such as "Finding Nemo" and "Spider-Man 3". The sequel to 2007's hit has already almost caught up with its predecessor.

July 13th

Movies and merchandising - a perfect match for "Transformers"

The LA Times has posted an article discussing the power of entertainment properties and merchandise combined. Among the toy lines they discuss are Transformers products. Retailers and "Transformers" maker Hasbro are anticipating success based on the sales of figures from the first "Transformers" movie. According to the article "The original "Transformers" film, in 2007, did much to generate fresh excitement for the toy line, which the year earlier had reported $100 million in sales.

The alien sounds of Transformers come from...San Mateo?

The creation of sound effects for Hollywood movies is a long time tradition. In an effects driven film such as "Transformers", sound effects add a layer to the audio/visual of the film that deepens the sensory experience of the movie. The Mercury News recently interviewed Erik Aadahl, who served as the supervising sound editor on "Revenge of the Fallen". In the article he discusses the task of bringing robots in disguise to life partly through sound. Sounds come from some unexpected sources.

Revenge of the Fallen Fast Action Battler Devastation Blast Long Haul Reviewed

He's the first Constructicon from "Revenge of the Fallen" to take on "Fast Action Battler" form - he's Long Haul! I really dug this brutish guy's appearance in the film, and it's neat that kids can have a version to play with. See if it's something you should add to your collection by reading my review here.

July 12th

Revenge of the Fallen Ravage Reviewed

The savage minion of Soundwave takes on new form in "Revenge of the Fallen". He is perhaps one of the most dynamic and intense redesigns of a classic G1 character in this new film. Read the review for deluxe Ravage in the Revenge of the Fallen toy review section.

Ramon Rodriguez, new to the franchise but an old skool fan

USA Today has posted an interview with actor Ramon Rodriguez, who plays the beleaguered Leo Spitz in "Revenge of the Fallen". The actor discusses the background of the actor and his past love of Transformers as a child. The article also discusses the perils of working on the action packed movie. "On Bay's set, the robots were fake, but the danger was real. For one scene, a metal spike plunges through a car roof and pops open inches from his face as the vehicle is lifted by a robot helicopter." the article states.

July 8th

Power Bots "Jetpower Optimus Prime" reviewed

The Power Bots are a sub-line of Transformers aiming for electronics and play factor over transformation and posability. Aimed at younger collectors, these figures are still cool to play with if you're a fan that appreciates a fun toy. Check out BWTF's review of one of the bigger figures from this line: Jetpower Optimus Prime!

Hasbro revs up for sales of "Revenge of the Fallen" toys.

The Wall Street Journal reports that as part of their success with "Revenge of the Fallen", Hasbro stands ready to market the Transformers brand and make more than the 2007 movie did - much more. According to the article "Industry analysts forecast that Transformers toy-related sales, including licensing fees, could be as high as $600 million by year's end. If sales hit that mark, this would be 25% above the $482 million in sales the first Transformers movie-toy line racked up two years ago.".

July 7th

Optimus Prime reads the Top Ten on David Letterman

Ever wonder what the top ten list on David Letterman's talk show would be like if read by Optimus Prime? Wonder no more! Last night, Optimus Prime (most likely voiced by Peter Cullen himself!) read off a Top Ten list of things that sound cool when said by a giant robot. ILM even produced custom CGI for the skit, which is impressive in its own right. If you've ever wanted to hear Optimus Prime say "Dawg" or "Sex and the City", this is a must see!

July 5th

Revenge of the Fallen Robot Replicas Bumblebee Reviewed

While his presence in "Revenge of the Fallen" is not as major as his role in the first "Transformers" film, Bumblebee still gets to star in several key fight scenes and he gets a whole new Robot Replicas figure. You can read the review of Robot Replicas Bumblebee here.