Hasbro & Arby's team up for a surprise G.I. Joe / Transformers crossover

in News

If you haven't been following the official Arby's Facebook Page they have spent the last year or so pulling off some brilliant ad campaigns. Most of them reference pop culture ranging from cartoons to video games to comic books. Earlier today they posted this:

This of course is the symbol of Cobra, the enemies of G.I. Joe created in Arby's sauce, which is amazing enough on it's own. However it appears someone at Hasbro noticed and then posted this response:

This photo shows off "Generations" Megatron, Soundwave and Starscream backing up Cobra Commander! It's not often you see different companies "crossing over" like this making this a special and hilarious bit of social media cross-marketing. Bravo to all those involved!

Hasbro & Arby's team up for a surprise G.I. Joe / Transformers crossover
Hasbro & Arby's team up for a surprise G.I. Joe / Transformers crossover