Transformers News Roundup: Transformers invade the Super Bowl, Action Figure reveals, Transformers want an Oscar and Hasbro disc

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Hasbro has begun releasing pictures of upcoming "Transformers Prime" toys in advance of Toy Fair on their Facebook page. Revealed so far are Knock-Out, Vehicon and Hotshot!

With Transformers angling to win an Oscar, they have aired a commercial focusing on the sound effects used in the movie - via New York Times Blog

Hasbro experiences a 4% growth in Q4 2011, but still less than expected - via Hollywood Reporter

Megatron and Optimus Prime battled it out again, this time for a commercial advertising the Transformers Ride at Universal Studios (see embed below) - via Worst Previews