Entertainment News: Hasbro Has Opened "Hasbro City"

02/17/24

Thanks to fellow fan Peter Chavez IV I was alerted to the existence of an entertainment and shopping experience known as Hasbro City via the Funworld magazine by the IAAPA web site!  This facility is located in Mexico's Paseo Interlomas shopping mall.  It features a "shoppertainment" experience.  The article on the IAAPA site describes the venue this way:

"Popular toy brand Hasbro has entered the family entertainment center market with the debut of Hasbro City, a 10,000-square-meter indoor facility featuring established brands such as Transformers, My Little Pony, and Monopoly. Credit: Luis Sánchez Núñez de Cáceres"

The venue actually opened last year on June 23, 2023.  This venue features rides and attractions based on several Hasbro IPs including Power Rangers, Mr. Potato Head, Battleship, Monopoly, G.I. Joe, PJ Masks, NERF and more!  Four of the rides are Transformers based.  The four rides are listed below along with their descriptions translated from the Hasbro City web site via Google Translate:

Optimus Prime Tower
Are you ready for a high experience?
Optimus Prime, leader of the Autobots, has begun the greatest adventure of all time in Hasbro City! Dare to challenge the full force of Optimus Prime Tower that will take you to 25 meters high and defeat the Decepticons, it is located on Cybertron where your skills will keep you safe under the leadership of Optimus Prime, join the unmatched team of Transformers and make of your visit the best experience to save Hasbro City.

TRANSFORMERS VR
This adventure places you alongside the iconic Bumblebee and the leader of the Autobots Optimus Prime, here your mission will be to protect humanity from an invasion by the evil Decepticons. Merging Virtual Reality and the world of Transformers, Hasbro City presents you with one of the best attractions that you can enjoy as a family.

Dark Energon is in danger!
Play as a Transformer in this exciting immersive attraction with flight technology that will make you feel out of this world! He tries to survive the threat of Starscream and joins forces with Bumblebee in this battle that promises to be epic. In this game you can travel at high speed and feel all the adrenaline in your seat with the movements of the route. We assure you that you have never experienced this before!

Stop Megatron from conquering the universe!
The Energon produced by the Allspark gave life to the planet Cybertron and its species, it is here that houses the exciting adventure of Energon Climb where you will demonstrate your bravery and skill by climbing a giant wall that will help the Primes find a new way to obtain the fuel on earth and keep the Transformers alive. Prevent Megatron from conquering the universe, reach the top with the help of the Autobots and prevent the Allspark from falling into the hands of the Decepticons. In Hasbro City you will immerse yourself in the exciting world of Transformers!

If you want a look inside the facility you're in luck!  Attractions Magazine has posted a promo video to their Youtube channel featuring a look inside the facility!  Check it out below:

Sources