After much anticipation, Hasbro announced the winner of its "Power of the Primes" vote during today's Toy Fair 2017 presentation. The winner is the Boss Monkey himself, Optimus Primal! Many were surprised that Optimus Primal beat out other characters such as Star Saber and Deathsaurus. However, do not despair! Just because a character does not win the vote, that does not mean they will never be made into a toy. As "Combiner Wars" and "Titans Return" have shown us, Hasbro is mining the history of Transformers in unexpected ways for "Generations".

Your eyes are not deceiving you. After watching the price of the Platinum Edition Optimus Primal go down several times over the years it is now down to what may be the lowest price yet! From an original price of over $100 Optimus Primal is now $30.60! If you've passed on this figure because of the cost, now's the time! Follow this link to purchase your Optimus Primal and support BWTF!

Okay Transformers fans, you know the drill. The Optimus Primal Supreme Class Platinum Edition figure has gone down several times in the last year but this is the lowest price yet: $34.08. At this price, seriously just buy the thing if you can afford it. It's a fun figure and it harkens back to another age of Transformers engineering. To purchase yours follow this link and help support BWTF!

Most Transformers statues are dedicated to Generation One (and rightfully so). However the latest reveal from Prime 1 Studios has a much more savage source: Beast Wars! Via their Facebook page Prime 1 Studios has announced their upcoming Optimus Primal statue! Here are the official specifications:

"In the spark of an enemy, there will be salvation. And in the darkest hour, there will be a light."

Playing news catch up, Takara Tomy recently revealed an upcoming figure in the "Legends" series, the Japanese version of the "Generations" line. The figure is Leo Prime, aka Lioconvoy! This is a redtool and redeco of "Titans Return" Alpha Trion featuring a new head and the colors feature the white, red and gold associated with Lioconvoy. In addition to the official photos released by Takara Tomy, the Takara Tomy PR Twitter also posted the image embedded below.

Several online retailers including BWTF sponsor BigBadToyStore have revealed official photos of the upcoming Masterpiece Cheetor figure! While photos from convention displays have popped up here and there these are the real first good look at the painted figure and its accessories! The paint job and articulation on this figure look incredible and in many ways it looks like the CG model come to life!

News doesn't get much more official than this. Straight from the Tokyo Toy Show 2016, Takara Tomy has posted a photo of the prototype for Masterpiece Cheetor on their Twitter feed! Check out the photo in the embed below. All I have to say is, I want this toy now!

Entertainment Earth has stocked the Supreme Class Optimus Primal from the Platinum Series. This "Year of the Monkey" release celebrates both the Chinese New Year as well as the "Beast era" of Transformers. Optimus Primal features lights, sounds and firing weapons in a large scale figure. You can purchase the figure and support BWTF.com by following this link!