Taking a cue from past "Star Wars" initiatives, Hasbro has launched its "Transformers Thrilling 30" anniversary campaign with a poll where fans can vote on features of a character including affiliation, weaponry, color scheme and personality. The winning robot will eventually be created as a toy and introduced in the IDW comic books!
From the site text: "Once the votes have been tallied, come back to Transformers.com to see the designers at work. Sketches, images and more will be revealed as the new bot character comes to life."
Head over to the site now to vote!