On June 3, 2023 Hasbro held an event in Brooklyn, NY to promote Rise of the Beasts products and the Transformers brand overall. Check out my report from the event along with official photos and a press release here!
On June 3, 2023 Hasbro and Amazon teamed up to hold a promotional event for the seventh live action Transformers film: Rise of the Beasts! There are many themes running through Rise of the Beasts thanks in part to its setting in 1994 and one of the film's locations: Brooklyn, NY. This gives it a connection to the art and music represented by the area so this event was held in Bushwick, a neighborhood in Brooklyn. Specifically the event ran from 3-7PM on the corner of Waterbury St.