Hasbro

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HASBRO WELCOMES FAMILIES TO THE FREE AMAZON TOYLAND POP-UP IN NYC FOR A FESTIVE HOLIDAY CELEBRATION FULL OF TOYS, CHARACTERS AND FUN DECEMBER 6-8

According to Variety, Lionsgate and Hasbro have finalized a deal to sell eOne for a reported $375 million.  This deal will add 6,500 film and TV shows to Lionsgate's collection including ABC's "The Rookie", "The Woman King" and "Yellowjackets".  Ha

McFarlane Toys has revealed a licensing deal for several Hasbro brands including Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons for their "Page Punchers" line of toys.  "Page Punchers" feature reprints of comic book issues packaged with three inch versions of characters in the comic with five points of articulation.   You can see an example of a "Page Puncher" set on Amazon.  These are expected to be released in early 2024 and will be available at both mass market and specialty retailers.

Times have been tough in the toy industry and now those tough times have hit Transformers maker Hasbro.  According to several news sources including The Providence Journal, Hasbro will be laying off 1,100 employees.  These cuts are in addition to the 800 employees who were let go in January 2023.  These layoffs are global a

Hasbro has announced the next PulseCon will take place on September 22, 2023 starting at 11am ET online!  The event will be  hosted by Youtubers Thew Adams and Dan Larson.  The event promises to feature product reveals, brand panels, special guests and giveaways!  Be sure to check the PulseCon 2023 site for updates!

This morning Hasbro held its annual San Diego Comic-Con 2023 breakfast where key items were shown off ahead of their panel later this afternoon.  Perhaps the biggest reveal for Generations fans is the Powerlinx Hot Shot figure complete with Mini-Con Jolt and Blast Effects!  Check out the pics in the gallery below courtesy of BWTF Friend Emerald Ivy!

In a momentous announcement, Hasbro and Mattel, traditional rivals in the toy industry have signed an agreement to create co-branded toys and games!  According to aNB Media, the first products announced are a Barbie Monopoly by Hasbro while Mattel will create Transformers themed Hot Wheels and UNO cards.  With both Transformers and Barbie releasing films this year it is no surprise that these would be the first brands out of the ga

Sad news out of New Jersey today. Former Hasbro employee Henry Orenstein has passed away at his home in New Jersey at the age of 98. While he has an important role in Transformers history, he also led an extraordinary life that you can read about here.

Sad news out of Rhode Island today. Brian Goldner, long time CEO of Hasbro has passed away at the age of 58 due to a long time battle with cancer. Several outlets including CNBC have reported this unfortunate news. Hasbro has also posted about this on their Facebook and Twitter pages.