Events: Powerlinx Hot Shot (with Jolt!) and More at Hasbro's SDCC 2023 Breakfast

This morning Hasbro held its annual San Diego Comic-Con 2023 breakfast where key items were shown off ahead of their panel later this afternoon.  Perhaps the biggest reveal for Generations fans is the Powerlinx Hot Shot figure complete with Mini-Con Jolt and Blast Effects!  Check out the pics in the gallery below courtesy of BWTF Friend Emerald Ivy!

Toy News: Hasbro and Mattel Join Forces in New Licensing Agreement

In a momentous announcement, Hasbro and Mattel, traditional rivals in the toy industry have signed an agreement to create co-branded toys and games!  According to aNB Media, the first products announced are a Barbie Monopoly by Hasbro while Mattel will create Transformers themed Hot Wheels and UNO cards.  With both Transformers and Barbie releasing films this year it is no surprise that these would be the first brands out of the ga