2023

General Information:
Release Date: April 2023
Price Point: $9.99 (depending on retailer)
Retailer: General Release (Entertainment Earth, Walmart etc.)
Accessories: None

Thanks to a new listing on Smyths in the UK, we now have our first look and reveal of Rise of the Beasts Beast-Mode Optimus Prime.  Similar to the Beast-Mode Bumblebee revealed in February 2023, this appears to feature a G1 inspired character with a "beast" based power up.  In this case Optimus Prime literally seems to have the "heart of

Charging into battle in his powerful rhino mode, Rhinox is a near unstoppable force on the battlefield!  Check out my review and gallery of the newly released Battle Changer Rhinox!

General Information:
Release Date: April 2023
Price Point: $9.99 (depending on retailer)
Retailer: General Release (Entertainment Earth, Walmart etc.)
Accessories: None

In the waning days of the Generation One era, the budget allocated to entertainment had been severely cut by Hasbro management.  To keep the cartoon going into a fifth season it was decided to repackage old episodes with bookends featuring a live action puppet of Powermaster Optimus Prime interacting with a character named Tommy Kennedy (played by actor Jason Jankowski aka Jason Jansen).  The writers of these segments used these intros and outros to name drop figures that were current at the time including the Pretender, Landmine and Quickswitch bu

Hot Shot has joined the battle in Legacy Evolution!  Check out my review and gallery of this new addition to my Autobot army!

Rise of the Beasts figures continue to hit stores so today I bring you another review from the Beast Alliance line!  This time Optimus Primal and Skullcruncher have teamed up.  Why would a Maximal and Decepticon team up?  Who knows?!  What we do get is a fun little set.  Check out my review and gallery of Optimus Primal with Skullcruncher!

General Information:
Release Date: March 2023
Price Point: $21.99 (depending on retailer)
Retailer: General Release (Amazon, Target, Walmart etc.)
Accessories: Tail/Weapon

Earlier today Hasbro Pulse held a Fan Stream focusing on a whole series of Transformers action figure reveals!  This Fan Stream covered a bunch of upcoming Generations and Studio Series figures.  Check out the quick list below of reveals (along with links to purchase and support BWTF where available) and then a gallery of screencaps at the bottom of this post.  Items will be listed in the order they were revealed during the live stream which you can watch in the embed below.