Toy News: Mattel Reveals "Mattel Creations" Optimus Prime

In the past few weeks it has been revealed mostly through leaks and a listing on BigBadToyStore that Hasbro and Mattel have teamed up in a way that fans from the 80's may have never imagined, creating a line of toys crossing over the Hot Wheels and Transformers brands!  At first, fans thought the line would just be non-transforming vehicles painted and branded as Transformers characters, but in a surprise move Mattel has posted an entry on its "Mattel Creations" site re

Toy News: Hasbro and Mattel Join Forces in New Licensing Agreement

In a momentous announcement, Hasbro and Mattel, traditional rivals in the toy industry have signed an agreement to create co-branded toys and games!  According to aNB Media, the first products announced are a Barbie Monopoly by Hasbro while Mattel will create Transformers themed Hot Wheels and UNO cards.  With both Transformers and Barbie releasing films this year it is no surprise that these would be the first brands out of the ga