Toy News

Toy News: Transformers: Rise of the Beasts Beast-Mode Optimus Prime Revealed

Thanks to a new listing on Smyths in the UK, we now have our first look and reveal of Rise of the Beasts Beast-Mode Optimus Prime.  Similar to the Beast-Mode Bumblebee revealed in February 2023, this appears to feature a G1 inspired character with a "beast" based power up.  In this case Optimus Prime literally seems to have the "heart of

Toy News: Hasbro Pulse Fan Stream Reveals TONS of Upcoming Figures

Earlier today Hasbro Pulse held a Fan Stream focusing on a whole series of Transformers action figure reveals!  This Fan Stream covered a bunch of upcoming Generations and Studio Series figures.  Check out the quick list below of reveals (along with links to purchase and support BWTF where available) and then a gallery of screencaps at the bottom of this post.  Items will be listed in the order they were revealed during the live stream which you can watch in the embed below.

Toy News: Takara Tomy Images of "Beast Alliance" 'Beast Weapons'

Pre-orders went up today in Japan for a huge assortment of Takara Tomy's "Beast Awakening" (aka "Rise of the Beasts") offerings.  Thanks to the listings, we now have lots of additional images of previously revealed figures to enjoy!  This includes the Battle Master assortment featuring Cheetor, Rhinox and Skullcruncher as mini-figures that transform into weapons!  Below I've pasted the product info (via Google Translate) and mirrored the images from Amazon Japan.  The Beast Weap

Toy News: "Rise of the Beasts" Scorponok will be a Toys 'R' Us Exclusive in Japan

About a week and a half ago it was announced that Hasbro would be releasing several Rise of the Beasts figures under the Target exclusive Buzzworthy Bumblebee line.  One of these figures was Scorponok, partnered with a small scorpion Battle Master style figure named Sandspear.  In Japan however, this figure will be a Toys 'R' Us exclusive.  Thanks to its official listing, we have official information and new images (including modes not shown by Hasbro!).  Check out the info and pics below (with some help from Google Translate

Toy News: Takara Tomy Reveals "Burning Plasma Blaster" Campaign

There is a long history of Takara Tomy running special exclusive campaigns in Japan featuring smaller sized figures being made available at specific retailers.   One of their largest campaigns was the Arms Micron one in 2012.  With their launch of the Rise of the Beasts/Beast Awakening site, they have announced a campaign in the spirit of that tradition.  Launching in mid-April 2023, fans who purchase 5000 Yen (about $38.12 USD) in Beast Awakening toys will receive

Toy News: Takara Tomy Reveals "Rise of the Beasts" Kurutto Change Bumblebee and Nightbird (UPDATED)

Included in today's Takara Tomy Rise of the Beasts/Beast Awakening updates are reveals of the "Kurutto Change" Bumblebee and Nightbird.  These appear to be a new type of auto-transforming figure possibly featuring a rubber band piece that is connected throughout the figure.  According to JapanDict the term means "turning around, spinning around, curling up" (UPDATE: Fellow fan Mark H.

Toy News: Takara Tomy Lists "Rise of the Beasts" 3-Step Changers

The newly published Takara Tomy Rise of the Beasts (aka Beast Awakening) site has posted images and a video showing off the upcoming 3-Step Changer (aka "Pa! Pa! Pa!" according to Google Translate) Optimus Primal and Optimus Prime toys.  The Optimus Prime toy was already released as part of the Cyberverse line (though many fans figured out it was a Rise of the Beasts toy pretty quickly).

Toy News: Official Images & Product Info for Walmart Exclusive "Toxitron" Collection

Walmart Collector Con 2023 has launched and with it both the Walmart.com and Hasbro Pulse sites have posted official images and product information for the upcoming exclusive capsule known as the "Toxitron  Collection" based around the character of Toxitron whose origins go back to a bright green and purple redeco of G2 Laser Optimus Prime that was never released for the Universe line in 2003.  Embracing the brightly colored decos th