**PRESS RELEASE**
TUNE-IN ALERT * TUNE-IN ALERT * TUNE-IN ALERT
HASBRO ANNOUNCES PREMIERE DATE FOR TRANSFORMERS-THEMED EPISODE OF FOX’s THE MASKED SINGER
Watch Fan-Favorite Autobots Takeover the Show on Wednesday, April 10 at 8:00 PM ET/PT on FOX
PAWTUCKET, RI – April 9, 2024 – Hasbro Inc., a leading toy and game company, announced today that the special TRANSFORMERS themed episode of FOX’s The Masked Singer will debut on Wednesday, April 10 at 8:00 PM ET/PT on FOX, next day on Hulu. Celebrating the TRANSFORMERS’ 40th Anniversary, fans can expect a variety of robot-themed content, including beloved characters appearances, highly decorated stages, life-sized props and vehicles, memorable skits and surprises. Get ready for an unforgettable episode that is sure to be… More Than Meets The Eye!
"We are thrilled to partner with FOX and bring the iconic world of TRANSFORMERS to The Masked Singer," said Alyse D'Antuono, Vice President, Global Franchise Strategy & Management, Action Brands, Hasbro. "This collaboration is a major milestone for the franchise and is part of our '40 Years. One Legacy' celebration for TRANSFORMERS. From best-selling toys to blockbuster entertainment projects throughout the brand's legendary history, TRANSFORMERS has continued to endure in pop culture, expanding and reaching new audiences since its worldwide debut in 1984. We cannot wait for fans to tune in and experience this once-in-a-lifetime commemorative episode with their friends and family."
● What: TRANSFORMERS Themed Episode of The Masked Singer
● When: Wednesday, April 10 at 8:00 PM ET/PT
● Where: FOX, next day on Hulu
● Assets: View/Download Episode Still Images HERE
This unique collaboration is part of the TRANSFORMERS 40th Anniversary's year-long celebration across products, entertainment and more. Over 40 distinct Hasbro TRANSFORMERS anniversary figures will be available, including TRANSFORMERS Legacy United Leader Class G2 Universe Laser Optimus Prime and TRANSFORMERS Legacy United Deluxe Class Bumblebee among many others. Plus, special 40th anniversary and evergreen collaborations are available now, including Robosen state-of-the-art converting robots, Funko collectibles, Dynamite Entertainment trading cards and more. Fans of all ages can add these to their collection and purchase many other products on the TRANSFORMERS Amazon brand store.
The Masked Singer season 11 features superstar singer-songwriter Rita Ora joining panelists Ken Jeong, Jenny McCarthy Wahlberg and Robin Thicke, alongside host Nick Cannon, for all-new theme nights and performances from a new group of masked celebrity singers. The Masked Singer is produced by FOX Alternative Entertainment. James Breen, Craig Plestis, and Cannon serve as executive producers. Breen serves as showrunner. The series is based on the South Korean format created by Mun Hwa Broadcasting Corp.
For the latest information on TRANSFORMERS, including toys and entertainment, follow @TRANSFORMERSOfficial on Instagram, @TransformersOfficial on Threads, @TRANSFORMERS on Facebook and @TRANSFORMERSOfficial on TikTok #40yearsOneLegacy. Join the conversation on April 10 using the hashtag #TheMaskedSinger and tagging @MaskedSingerFox.
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About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, HasbroGaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.