**Press Release**
TRANSFORMERS BUMBLEBEE G1 FLAGSHIP SERIES, AUTO-CONVERTING ROBOT (BigBadToyStore | Entertainment Earth)
(HASBRO \ ROBOSEN | Approx. Retail Price: $1,299)
After over 3 years of dedicated R&D, the talented team at Robosen has successfully produced an exact replica of the classic Volkswagen Bug, which hosts a brand new rear servo-motor, for an incredibly agile and speedy driving experience while in car mode. When the battle begins, watch as Bumblebee authentically converts from car to robot just like the original 1984 episodes fans have loved all across the globe! Coupled with a comprehensive set of functions, including automatic convertible movements from car to robot via voice or app, a new and more fluid bipedal walking algorithm, development of a brand- new rear axle servo-motor, all completed with a perfect match to the iconic VW bug! Built with speed, agile movements, and entertaining voiced actions – fans are sure to enjoy the Original 1984 voice-talents of Dan Gilvezan, with over 200+ lines – Bumblebee is the companion your Robosen collection has been waiting for! The Flagship Bumblebee drives in to aide Optimus and Grimlock with his speed and quick wit, all while standing at 17” tall and is equipped with 32 servo motors along with 90 microchips, which power the Bee from inside.
Robosen Robotics, Hasbro and Volkswagen Debut the World’s First Auto-Converting VW Bug – TRANSFORMERS Bumblebee!
Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS fan favorite character, Bumblebee! Bumblebee joins the ever-growing cast of TRANSFORMERS robots to be launched by the globally recognized team at Robosen! With the TRANSFORMERS “Activate Your Alt-Mode" campaign running this year, Robosen is celebrating with one of the most iconic Alt-Modes of all-time—the World’s First Auto-Converting VW Bug.
The Autobots’ favorite sidekick, the G1 Flagship Bumblebee enters the battle against the Decepticons alongside Optimus Prime and Grimlock, which are already available in the market for order. Robosen’s Flagship Bumblebee, the third Autobot collectible within the range, is now available for pre-order at Robosen.com and HasbroPulse.com, and will retail on pre-sale for $949 USD for a 30-day window before moving to its standard price of $1,299.
After over three years of dedicated R&D, the talented team at Robosen has successfully produced an exact replica of the classic Volkswagen Bug, which hosts a brand new rear servo-motor for an incredibly agile and speedy driving experience while in car mode. When the battle begins, watch as Bumblebee authentically converts from car to robot just like the original 1984 episodes fans have loved all across the globe! Coupled with a comprehensive set of functions, including automatic convertible movements from car to robot via voice or app, a new and more fluid bipedal walking algorithm, development of a brand-new rear axle servo-motor, all completed with a perfect match to the iconic VW bug! Built with speed, agile movements, and entertaining voiced actions – fans are sure to enjoy the Original 1984 voice-talents of Dan Gilvezan, with over 200+ lines – Bumblebee is the companion your Robosen collection has been waiting for! The Flagship Bumblebee drives in to aide Optimus and Grimlock with his speed and quick wit, all while standing at 17” tall and is equipped with 32 servo motors along with 90 microchips, which power the Bee from inside.
Robosen continues to develop a truly interactive experience for the millions of TRANSFORMERS fans worldwide, with its ever-growing cast of robots, which can stage engaging scenes through Mini-Theater (a feature within the app), bringing these beloved characters to life right before your eyes!
“We are thrilled to launch this incredibly fun, and amazingly accurate fan-favorite! We wanted to ensure the most authentic experience possible and partnered with VW, along with Hasbro, to recreate this iconic Bug! Bumblebee is sure to entertain and become an amazing addition to our fan’s collections, or if it’s your first, you’re sure to have a blast!” said Hansen Su, Founder and CEO of Robosen.
"As one of the most beloved characters in the TRANSFORMERS universe, Bumblebee is the perfect addition to our lineup of TRANSFORMERS Robosen robots. With unwavering courage, loyalty and an extraordinary ability to connect with humans and Autobots alike, Bumblebee reminds us that true strength comes from the bonds we create,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “This highly advanced, interactive robot brings Bumblebee’s dynamic personality to life in a whole new way. Featuring cutting-edge robotics and unparalleled precision, the G1 Flagship Bumblebee is the ultimate addition to any collection.” All Robosen products and collectibles are meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun!
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ABOUT TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
