Flashback: Photos of "Armada" at the Times Square Toys 'R' Us in New York City from 2003

05/31/22

Thanks to a recent post on Twitter by Transformers artist Don Figueroa, I was reminded that back in 2003 the Toys 'R' Us store in Times Square, New York City had gigantic artwork in its window for the Armada toy line with spectacular Unicron artwork by Figueroa taking center stage! Other characters including Galvatron also appeared. It was a very dramatic presentation for the Transformers brand and quite a sight to see in person.

Due to a hard drive crash years ago, I lost my original files but Figueroa's post inspired me to dig around Archive.org to find the images and much to my delight, they actually saved them! Check out the pics below (the original news item was dated July 5, 2003 for reference). Enjoy!