Toy News: Takara Tomy Announces Collaboration with Bingo Sports

04/10/24

Takara Tomy and BINGO Sports have announced a new collaboration.  Based in Tokyo, Japan, BINGO Sports has over two decades of experience in everything from 90's supercars to "cutting edge" hypercars.  This new collaboration is not just about cars, there is also an action figure being created representing Optimus Prime as a sports car (what appears to be a redeco and retool of Studio Series Crosshairs)!  Check out the information translated from the announcement site via Google Translate below:

To commemorate the 40th anniversary, "BINGO SPORTS" collaboration
"Transformers" will participate in the race!

In collaboration with BINGO SPORTS, which treats the world's famous cars as art and develops a business to pass on cultural and artistic resources to the next generation, a racing car designed by Optimus Prime was created by scanning the Corvette C7 GT3-R (*) by Optimus. To do. This collaboration racing car has also been decided to participate in the Japan Cup (Fanatec GT World Challenge Asia Powered by AWS). In addition, the pit interior, pit crew uniforms, transporter, etc. will be made to look like Transformers. We also plan to release the BINGO SPORTS Optimus Prime, a transformer with a racing car design that actually runs, and a collaboration PV.

*In TV anime and movies, Transformers are set to scan and transform vehicles on Earth.

STORY

2024 will be a special season for BINGO SPORTS and Callaway Competition, collaborating with “Transformers” which is celebrating its 40th anniversary.
Last year, at the FUJI round of GT World Challenge Asia, the C7 GT3-R achieved its first win in the world in a race sponsored by SRO.
However, the crash that occurred the next day was treated as a more sensational topic and will remain in many people's memories.
We have been competing with the C7 GT3-R since our participation in the SUZUKA 10 Hours in 2018. The damage was so great that it made me wonder if I would ever be able to race again.
After five years of fighting together, I was filled with the feeling that it would be different if we ended up floating in the air. I want to participate in the race again. In order to do that, I have to fix the car... Can it be fixed from the outside? Can it be revived? I heard many voices like that.

A collaboration with "Transformers" was decided to encourage such feelings. What I remember as a child is the image of Optimus Prime fighting against evil and the friends who support him. I remembered the days when I looked forward to seeing him stand up again, no matter how hurt or defeated he was, and how he would finally move one step closer to victory.
The collaboration with "Transformers", which taught us the importance of standing up again, makes us think that even the accident in 2023 was meant to be part of a well-written story.
``We have to stop flying.First of all, we have to finish the race,'' said Takei, the representative and driver, in a humble and joking manner. But deep inside his eyes, he wasn't smiling.

If I'm going to do this, I want to win.

The team is also filled with this feeling of ``winning by doing what we do.''
Speaking of greed, I want to be part of a team that is loved. This is because, as a witness to this story, I want to share the victory with as many people as possible. There are only a few days left until the day when we can share the stories we have created with the C7 GT3-R and create unforgettable memories.

OPTIMUS PRIME DESIGN

A racing car with a design inspired by Optimus Prime is born!

A car wearing a red and blue fire pattern runs through the racetrack!

COLLABORATION PRODUCT

Product information

  • Product name: Transformers “BINGO SPORTS Optimus Prime”
  • Release date: Scheduled to be released in winter 2024
  • Reservation acceptance starts: Early summer 2024
  • Suggested retail price: TBA
  • Target age: 8 years old and above

© TOMY
2024 Paramount Pictures Corporation.
All Rights Reserved. TM & ® denote Japan Trademarks.

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