Hasbro and Converse have announced a collaboration featuring their classic shoes and apparel. Here's the info from Hasbro:
TRANSFORMERS x Converse (Global): Converse and Hasbro are releasing an all-ages collection of Converse sneakers to celebrate the 40th anniversary of TRANSFORMERS. The collection features Generation One TRANSFORMERS characters and artwork on the All Star BB Shift CX, Chuck Taylor All Stars, and limited-edition apparel. Additionally, as part of the release, Converse is giving fans the opportunity to choose their side, Autobots or Decepticons, and make their own TRANSFORMERS Chuck Taylor All Stars through Converse By You customization on Converse.com. Customization options will include artwork, characters, and quotes from the universe.
And here is a fun, retro styled video announcement:
