Toy News: Official Images & Product Info for Target Optimus Prime & Bullseye


Thanks to the folks at Hasbro's, Ben's World of Transformers now has official images and product info for tomorrow's Target Optimus Prime & Bullseye pack!  Target Optimus Prime & Bullseye will be up fore pre-order tomorrow at 9AM ET on  The set is $59.99 with a release date of June 23, 2024.  For now, check out the info and images below:

(HASBRO | Ages 8 and Up | Approx. Retail Price: $59.99 | Available: 6/23/24)
Get ready to roll out with the TRANSFORMERS Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime can convert from robot to a re-designed Target delivery truck alt mode in 30 steps. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer attaches to the Optimus Prime figure in truck mode and opens into a battle station. Comes with an Autobot Bullseye figure that converts from dog mode to mailer package alt mode in 7 steps. Available for preorder on March 14 at 9 AM EST exclusively on

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