Apparel: Hasbro and Irregular Choice Tease Out New Pieces from the Stunning TRANSFORMERS x Irregular Choice Collection



Hasbro, a leading toy and game company, and Irregular Choice, a UK-based footwear brand, have come together to release a colorful and nostalgia-filled TRANSFORMERS-inspired collection that will transport fans back to where it all began in 1984. Ahead of TRANSFORMERS’ 40th anniversary in 2024, this epic 27-piece selection of unisex shoes, bags & accessories feature fan-favorite Autobots and Decepticons –Optimus Prime, Bumblebee, Starscream & Soundwave. Think light up bags & boots with removable jet wings! The limited-edition collection will be available for purchase December 1, 2023 at

Today, Hasbro and Irregular Choice teased out four vibrant pieces from the new collection:

· MORE THAN MEETS THE EYE: There's ”...More Than Meets The Eye” with these TRANSFORMERS themed ankle boots! Inspired by the scheming Decepticon Starscream, they feature a removable jet wing on the side of the boot, emblazoned with the Decepticon logo. Once converted these lightweight boots are an 80's colour layering dream! Lace them up and join the battle! 

· OPTIMUS PRIME BAG: The one and only Optimus Prime is front and centre of this bold bag! With Optimus Prime inspired colours and detailing, there'll be no mistaking which side you're on when you carry this handbag down the street. Poppers fasten this hinged doctors style bag with two internal pockets and contrasting lining.  

· MUSIC TO MY EARS BAG: A retro Soundwave inspired TRANSFORMERS bag that can also be worn as a handbag or a clutch, and features an awesome glitter filled gel pouch on the front - along with casette tape controls. The 80's arcade game inspired pattern includes Autobot and Decepticon logo pixelart! Undo the magnetic popper fastening to reveal the contrasting plush orange lining and a handy inside pocket. 

· AUTOBOT: Heroically high-heeled boots with a hidden platform, perfect for any Autobot fan! These streamlined and fierce motorbike boots are decked out in bright red and yellow, offset with matte grey detailing. The Autobot logo elasticated back means these can easily be pulled on and are comfortable to move around in, so pop them on and let's get going! 

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