The newly published Takara Tomy Rise of the Beasts (aka Beast Awakening) site has posted images and a video showing off the upcoming 3-Step Changer (aka "Pa! Pa! Pa!" according to Google Translate) Optimus Primal and Optimus Prime toys. The Optimus Prime toy was already released as part of the Cyberverse line (though many fans figured out it was a Rise of the Beasts toy pretty quickly).
"BPC-01 PapaPap Change" Optimus Primal and "BPC-02 Optimus Prime" have an estimated cost of 4400 Yen (about $33.55 USD) and are due for release in mid-April 2023. I have mirrored the product images in the gallery below. Also check out the (very trippy) demo video of these figures below: